1. Introduction
This privacy policy explains the services of the developer SGG Advisory and how SGG ADVISORY LTD, a company registered in the United Kingdom at 18 School Road, Sale - M33 7XP, United Kingdom (GB), collects, uses, stores and protects personal information of the visitors and clients who use the advisory website and services at the domain sggadvisory.lol. The policy was prepared by SGG Advisory in plain English so that every reader can understand the practices of the firm without needing a legal dictionary. We treat personal data with the same care we bring to a client engagement, which means we collect only what the work requires, we are transparent about the reason for each collection, and we never sell information to any third party.
SGG ADVISORY LTD operates within the professional, scientific and technical services sector, offering business strategy and operational advisory services. Because the work often contains commercially sensitive material shared by founders and leaders, the firm applies a high standard of confidentiality and data hygiene across every office process, document store and communication channel. This policy is the written record of that standard.
2. About This Policy
The purpose of this document is to describe the information practices of SGG ADVISORY LTD in a form that is honest and complete. The policy governs the website at sggadvisory.lol, the enquiry email address connect@sggadvisory.lol, the contact form presented on the pages, and the general conduct of advisory engagements between the client and the firm. Where a separate or supplementary policy is more appropriate for a particular engagement, the details are agreed in writing within the engagement contract.
By using this website or by sharing information with SGG ADVISORY LTD in the course of an advisory matter, you accept the practices described here. If you do not agree with any part of this policy, you are advised not to submit personal information through the site and to contact the firm directly to discuss an alternative channel.
This policy should be read together with the terms of service of the firm, which describe the general obligations of both parties when a client engages SGG ADVISORY LTD for advisory work.
3. Who Is Responsible for Your Data
The controller of personal information collected through this website and through the advisory services is SGG ADVISORY LTD. The registered office of the company is at 18 School Road, Sale - M33 7XP, United Kingdom (GB). The enquiry email address for privacy matters is connect@sggadvisory.lol and the primary contact telephone number is +17206773771.
When the policy refers to the firm, to the company, to SGG ADVISORY LTD or to we, us and our, it means the controller named above. Questions, requests and complaints about personal data should be directed to the contact channel named in this section so that the firm can respond promptly and in an organised manner.
4. The Information We Collect
SGG ADVISORY LTD limits the information it gathers to what is genuinely needed for a clear purpose. The categories of information collected are set out below.
4.1 Information You Give Us Directly
When you complete the contact form you provide your name, your email address, a subject line and the contents of your message. When you send an email to connect@sggadvisory.lol we receive the content of that correspondence together with the technical data attached to the message, such as your address and the time it was sent. During an advisory engagement you may share business records, financial data, customer details and other material that is necessary for the delivery of the agreed work.
4.2 Information Collected Automatically
Like most websites, the site records basic technical data when a page is loaded, including the type of browser used, the operating system, the approximate region implied by the internet address and the general time of the visit. This information is used in an aggregated and limited form to understand how the pages are used and to keep the service stable and secure. It does not, on its own, reveal your identity.
4.3 Information Shared With Us by Others
If a colleague or a business partner refers your details to SGG ADVISORY LTD, or if information is forwarded by an intermediary in the course of a permitted engagement, we may hold the contact details provided by that person. In such a case the source of the referral is recorded so that the firm can make the provenance of the data clear on request.
5. Why We Collect and Use the Information
Every piece of information held by the firm is tied to a stated and lawful reason. The principal purposes are described below.
5.1 To Answer an Enquiry
The contact details you provide are used to respond to your message, to arrange a framing call and to discuss the services that SGG ADVISORY LTD offers. This processing is necessary for the step you have requested before a contract is formed.
5.2 To Deliver Agreed Advisory Services
Where you engage the firm, the information shared during the engagement is used to perform the work, to produce the agreed reports and deliverables and to communicate progress with the named contact. This processing is necessary for the performance of the contract between the parties.
5.3 To Meet Legal and Regulatory Duties
The firm retains certain records where the law requires it to do so, for the purpose of tax, accounting and the professional conduct of the company. This processing is necessary to comply with a legal obligation to which the firm is subject.
5.4 To Improve the Website and Keep It Secure
Aggregated technical data is reviewed to keep the site working well, to guard against misuse and to protect the interests of users and of the firm. Where the firm has a legitimate interest in these protective measures, they are applied in a way that is balanced against the privacy of visitors.
6. The Lawful Grounds for Processing
SGG ADVISORY LTD relies on several lawful grounds under the data protection rules that apply in the United Kingdom and the European Economic Area. These include the consent you give for specific, optional uses; the need to take steps requested before a contract is entered into and to perform a contract to which you are a party; the need to comply with a legal obligation; and the legitimate interest of the firm in running a secure and effective advisory service. Where a specific ground applies to a particular collection, the privacy notice given at the time makes the basis clear.
7. How We Store and Protect the Information
Personal information held by SGG ADVISORY LTD is stored on encrypted systems, in locked files and on services that apply reasonable security safeguards. Access to client material is restricted to the people within the firm and to any trusted sub processor who needs the information to deliver the agreed work. Each person who handles client data is bound by the confidentiality duties of the firm.
The firm applies sensible measures to guard against loss, misuse, unauthorised access and disclosure. These measures include password protection, controlled access to records, deletion routines and the regular review of where data is held. No method of transmission over the internet is completely secure, so while the firm works hard to protect information, it cannot give an absolute guarantee against every possible failure.
8. How Long We Keep the Information
SGG ADVISORY LTD retains personal information only for as long as it is needed for the purpose for which it was collected. Enquiries that never become engagements are deleted or anonymised within a reasonable time after the matter closes, unless a different time is required by law. Records relating to clients are kept for the period needed to support the engagement and to meet accounting and tax duties, and the written records of genuinely active matters are maintained while a client relationship continues.
Where the general retention period is set out by law, the firm follows that period. Where no legal period applies, the firm reviews its stored data on a regular cycle and removes anything that no longer serves a stated purpose. The deletion schedule is applied consistently so that the information held is never broader than it needs to be.
10. International Transfers of Data
Because the firm is registered at 18 School Road, Sale - M33 7XP, United Kingdom (GB) and serves clients in the United Kingdom and abroad, personal information may occasionally be stored or processed through services hosted in other countries, including countries outside the United Kingdom and the European Economic Area. Where this happens, the firm ensures that appropriate safeguards are in place, using recognised adequacy decisions, standard contractual protections or another lawful mechanism, so that the protections described in this policy continue to apply to the information.
12. Your Rights Over Your Data
Under the data protection law that applies to the firm, you have a set of rights that allow you to control how your personal information is used. The rights available to you include the right to ask for a copy of the information the firm holds about you; the right to ask for inaccurate information to be corrected; the right to ask for information to be erased in certain circumstances; the right to ask for processing to be restricted in certain circumstances; the right to object to certain processing; the right to ask for your information to be sent to another organisation where the technical conditions apply; and the right to withdraw consent at any time where consent is the basis of the processing.
To exercise any of these rights you may write to the firm at the address named in this policy or send an email to connect@sggadvisory.lol. The firm will respond within the time allowed by law and will confirm what has been done to address your request. The firm may ask you to confirm your identity before acting on a request, so that information is never disclosed to the wrong person.
13. Privacy for Children
The website and the services of SGG ADVISORY LTD are intended for business users and are not designed or directed at children. The firm does not knowingly collect information from children younger than thirteen years of age. If the firm learns that information from a child has been collected through the site, it takes reasonable steps to delete that information promptly. If you believe that information about a child has been shared with the firm, please contact the firm at the address or email named in this policy so that the matter can be handled carefully.
14. Links to Other Websites
The website may occasionally include a link to an external page for the convenience of the reader. Such a link is provided only where it serves the interests of the visitor. SGG ADVISORY LTD has no control over the content or the privacy practices of those external sites, and this policy only describes the treatment of information on the pages of the firm. If you follow a link to another site, you are advised to read the privacy policy of that site before you share any personal information there.
15. Our Approach to a Security Incident
Should a breach of security affect personal information, SGG ADVISORY LTD will act without delay. The firm will establish the scope of the incident, take steps to contain and limit any harm and, where the law requires it, report the matter to the relevant supervisory authority and inform any affected person in clear terms. The firm reviews the safeguards in this policy as part of an honest commitment to improving its own practices, and it treats every incident as a lesson to make the next set of controls stronger.
16. Changes to This Policy
SGG ADVISORY LTD may update this policy from time to time to reflect changes in the services, in the law or in the practices of the firm. When a material change is made the revised policy is published on this page with a new effective date at the top of the document. You are encouraged to review the policy on your regular visits so that you remain informed of how the firm handles personal information. Continued use of the site after a change is published counts as acceptance of the updated terms, subject to any consent that is required separately.
17. How to Contact the Firm About Privacy
Questions, requests and concerns about this policy or about the handling of personal information can be raised with SGG ADVISORY LTD by email at connect@sggadvisory.lol or by telephone at +17206773771. Written correspondence can be sent to the registered address 18 School Road, Sale - M33 7XP, United Kingdom (GB). The firm will acknowledge every message and will aim to resolve any concern fairly and without unnecessary delay.
18. Making a Complaint
If you are not satisfied with the way SGG ADVISORY LTD has handled your personal information, you may raise the matter first with the firm, and the firm will give it proper attention. You also have the right to complain to the data protection supervisory authority in the United Kingdom, which is the Information Commissioner, should you consider that your rights have not been respected. Further guidance on making a complaint is available from the office of the Information Commissioner, and the firm will cooperate fully with any legitimate request it receives from a supervisory authority.